Tourism Campaign
This campaign showcases St. Louis' premier sports attractions, motivating audiences to plan their next adventure.
Game
On!
The tourism campaign highlights a collaboration between St. Louis, Missouri, and Ticketmaster. It features poster designs, website banners, mobile ads, social media posts, and more.
Reviews about St. Louis, Missouri, are diverse, though they often echo sentiments of it being “the smallest big city.” Some people claim that there are numerous events that families can visit. Various websites have mentioned St. Louis is a big sports city with fiercely loyal fans. The unique selling point will showcase exclusive sports experiences available only in St. Louis, Missouri, making you feel truly special.
This ad is tailored explicitly for sports fans, particularly those passionate about baseball, football, lacrosse, and soccer. Marketing strategies in advertising are ideas or concepts that a business uses to attract a target audience; their goal is to draw people’s attention and encourage them into action. The three marketing strategies are as follows: Heritage: embracing the sports culture. Demonstration: using photographs of actual athletes to display a realistic, engaging view of the sport. Moments: “Witness the...” will encourage people to view special moments in a sports event. The strategy of these designs is to recreate a comic book effect to create the concept of movement and power that the audience will witness when watching different sports events.
