Enjoy! Meal Prep Store

Food is essential for human survival, providing the energy and nutrients to function daily. As a society, we depend on food to perform everyday tasks. While many food options are available, not everyone knows the healthiest choices. With fast-food restaurants prevalent, many people are exposed to unhealthy eating habits that can negatively impact their health. 

I noticed that some people were preparing meals in advance for the upcoming week, which inspired me also to try meal-prepping. During the summer, I cooked meals for an entire week and was satisfied with the results. However, as summer came to an end, I became concerned about how I would balance meal preparation with my school and work commitments. 

This concern led me to research the rising trend of meal prep stores. I visited the nearest one and bought various meals, but I found something off-putting about the experience. Although the food was well-made, the store’s environment lacked creativity and engagement. One aspect that stood out to me was the food packaging. While it included all the necessary information, it lacked a distinct identity, and the design was repetitive. 

This observation inspired me to develop my senior project around creating a new meal prep store catering to people with busy schedules. I aim to establish a strong brand identity that sets my store apart.